The Phillies came to STN looking for a complete overhaul of their identity on social.
Additional Key Words:
3 Teams/Brands You Like:
Develop a custom and unique brand identity that speaks to your fans and audience
STN will find and narrow down a variety of styles and design trends that match the clients desired look.
brand mock ups
Once mood board direction is selected STN will mock up a variety of final brand directions
Upon approval on final direction, STN will create easy to edit static template based off of client requests
If desired, STN will create motion template from the static templates
Once all templates are finalized and approved STN will create a full brand guide that breaks down fonts, elements, colors, and additional brand elements.
STN will provide tutorial videos that easily breakdown how to edit and update a template even with no experience in After Effects or Photoshop.
Step 1: mood boards
STN created individually curated mood boards that cater specifically to the Phillies. After dedicated research in design styles and trends our team developed custom mood boards to allow the client to narrow down the direction they would like their brand go.
Selected: Combination of BOLD MINIMAL & SPORTS TEXTURE
step 2: brand mock ups
A sample of the variety of mock ups STN created before landing on the final approved look and feel.
step 3: static templates
Once the overall direction is approved, the Phillies provided specific types of graphics to turn into season templates.
step 4: motion templates
If desired the static template can be turned into motion templates!
step 5: Style guide
Full detailed brand style guide, including all necessary brand elements.
step 6: training
STN can create a variety of training video that either give a general overview, or specialized training on how to update each template.
Individual Template Tutorials